Healthcare Marketing: Accurate ROI and Predictive Patient Care

Jan 21, 2024 | by Brad Bichey

“Marketing a virtual medical practice can cost anywhere from $600-$5,000 per month. It’s hard to know which package or which company to choose. The best way would be to talk to a fellow physician who has started a virtual practice and immigrate their marketing program. A $5k a month commitment makes sense if there is a positive ROI in sight. But a $60k marketing budget for a fledgling business can cripple it especially when that money isn’t going towards direct patient care. A ramp up protocol is often better. Start with the basics and add in a la carte packages as you grow.” – Mohammad Ashori MD

Dr. Ashori’s recent insightful LinkedIn Post on the costs and complexities of marketing a virtual medical practice brilliantly underscores a critical challenge in the healthcare sector. The dilemma of investing in online marketing while being inundated with imprecise data that fails to offer a clear picture of ROI. For me this was more than a mere frustration; it was the catalyst for my journey towards innovation and efficiency in the healthtech space. This journey to make marketing work not only led to a doubling in my surgical volume but also remarkably reduced my office workload by fourfold.

Navigating the ROI Dilemma

The key lesson I’ve learned is the undeniable significance of accurate attribution and conversion tracking in healthcare marketing. This approach is not just about enhancing our strategies; it’s about revolutionizing the way we understand and respond to the needs of our patients inline with the broader needs of our healthcare practice. We need to be more efficient, more profitable, AND create less work stress.

In my role as a CEO in the Healthtech industry, I am excited to witness and contribute to the groundbreaking advancements being made in SaaS solutions that not only engage patients more meaningfully but create data that helps allocate scarce resources. These changes are pivotal to the healthcare revolution we are witnessing.

It’s essential for healthcare professionals to realize that traditional marketing delivers online metrics such as pageviews or form submissions that are often insufficient metrics to rely on for ROI predictions. They are inherently poor indicators of actual surgical volume.

The Imperative for Data-Driven Patient Journey Insights

An inflection point is occurring, towards innovative systems that work with your marketing and go beyond these conventional metrics. Our focus should be on platforms that can adeptly predict a patient’s health status even before an appointment is scheduled. This capability is not just an advancement in technology; it represents a fundamental change in how we approach patient engagement, prequalification, and triage, especially for those seeking cutting-edge surgical care. Embracing such transformative solutions is the key to unlocking truly accurate ROI insights, ensuring that every dollar spent in attracting new surgical patients is an investment towards meaningful outcomes.

As healthcare leaders, it is imperative that we demand more from our marketing strategies, especially in terms of the data we rely on. An essential aspect of this is ensuring that our surgical marketing efforts provide clear insights into the patient journey, specifically pinpointing each patient’s origin (their attribution) and confirming their progression to actual procedures (true conversion). This level of detail is crucial, yet often overlooked or unavailable in standard marketing practices. However, it should be a non-negotiable requirement, particularly when substantial investments are being made in online engagement.

Making Strategic Investments For Optimal Patient Outcomes

Our platform stands at the forefront of this initiative, utilizing a patent-pending process to precisely track both patient attribution and procedure conversion. This advanced approach empowers healthcare providers with a deeper understanding of their patient engagement strategies, offering a true reflection of marketing’s impact on surgical volume and enabling more informed decisions to drive successful outcomes.

Envision a scenario where every dollar allocated to your marketing efforts becomes a strategic investment rather than a mere speculative expense. This is the new reality we aim to create: a world where marketing transcends the realm of mere web interactions, enabling you to meticulously track a patient’s journey from their first online engagement right through to their arrival in the procedure room. Such comprehensive data doesn’t just illuminate the path; it transforms your marketing budget into an integral component of your strategic success.

As Dr. Mohammad Ahori astutely highlights, a substantial marketing budget, even one as sizable as $60,000, can be the linchpin for the success or failure of an emerging practice. This underlines the necessity for a scalable software solution that evolves in tandem with your practice’s growth.

Opt for a solution that not only allows you to start with the fundamental elements but also offers the flexibility to integrate more complex modules progressively. This approach doesn’t just scale your practice; it intelligently adapts to your evolving needs, ensuring that every step of your growth is both deliberate and data-driven.

The Future is Now

To all the leaders, surgeons, and visionaries in healthcare and medical software, the message is clear: the future of healthcare marketing is not just about reaching out; it’s about reaching smart. It’s about understanding the journey of each patient, from their first online interaction to the life-changing procedures they undergo. And that’s the journey we’re committed to facilitating.

At Nemedic, we don’t do marketing, but if you work with marketers we want to work with you. Let’s start making the dollars you spend more meaningful to you and your patients.

Fire up!

#HealthTech #PatientEngagement #ROI #HealthcareInnovation #DigitalHealth #SurgicalCare #MarketingTransformation