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Perfecting your Practice
Jun 5, 2025 | by Brad Bichey

AI-Driven Triage to Enhance Chronic Sinusitis Management: A Quality Improvement Initiative

Short Running Title: AI-Driven Triage for Chronic Sinusitis Authors: Bradford G. Bichey MD MPH (Corresponding Author) (ORCID ID: 0009-0006-7293-666X) Andrew R. Bichey II, BA, Juan V. Rangel Abstract Rationale: Surgical triage for elective chronic sinusitis management often suffers from workflow inefficiencies, prolonged wait times, and administrative burdens. This quality improvement initiative addresses the inefficiencies in […]

May 14, 2025 | by Brad Bichey

The Immediate Impact of AI on Surgery

Artificial Intelligence (AI) is no longer a futuristic concept—it’s a daily reality impacting nearly every sector, including healthcare. From tech giants like Google to major insurance providers, AI tools have rapidly become indispensable, reshaping competitive landscapes and redefining industry standards. For surgical practices, recognizing and integrating AI is no longer optional—it’s essential for staying relevant, […]

May 14, 2025 | by Brad Bichey

Peering Into Prior Auths: When Surgeons Should—and Shouldn’t—Engage in Peer‑to‑Peer

Deciding when—and when not—to engage in a peer-to-peer review is critical for surgeons navigating today’s increasingly complex prior authorization (PA) environment. Initial PA denials have risen sharply in recent years, amplifying administrative overhead and driving physician burnout. Before you consider opting out of more insurance panels or defaulting to another PA submission, recognize that not […]

May 14, 2025 | by Brad Bichey

Why Has the EHR Made Our Lives Worse?

Day after day I meet with surgeons who tell me that any new software or AI has to integrate with their EHR. If you take a hard look at EHRs, that argument doesn’t make sense. Since the Meaningful Use program launched in 2011 under the HITECH Act, electronic health records (EHRs) have been championed as […]

Apr 21, 2025 | by Brad Bichey

AI Use by Anthem

AI Use by Anthem by Brad Bichey MD MPH Would you like to learn more from our founder? Schedule a meeting with Dr. Bichey.

Apr 7, 2025 | by Brad Bichey

Four Strategies to Improve Prior Authorization Impact On Your Business

UnitedHealth Group Provides Fact Sheet on Medical Claims (10% Denial Rate Reported) Dec. 13, 2024 “UnitedHealth Group today provided the following information regarding UnitedHealthcare’s medical claims approval rate: UnitedHealthcare approves and pays about 90% of medical claims upon submission. Of those that require further review, around one-half of one percent are due to medical or […]

Apr 3, 2025 | by Brad Bichey

Google Ads Increase Surgery Volume: A Primer for Medical Device Executives

As CEOs, healthcare leaders, and sales professionals in the medical device industry, our primary goal is to support our surgeon partners and enhance patient outcomes. However, achieving this extends beyond simply providing innovative medical devices—it involves understanding and leveraging modern digital marketing strategies to help surgeons attract and engage patients effectively. A fundamental component of […]

Mar 31, 2025 | by Andrew Bichey

What Is Reciprocal Backlinking and How Can Surgeons Use It?

Approximately 65 percent of digital marketers consider link building the most challenging aspect of SEO in digital healthcare. For surgical practices navigating the competitive healthcare sector, this challenge is particularly acute as online visibility directly impacts patient acquisition. As a surgeon, you are uniquely positioned to leverage reciprocal backlinking effectively. Your professional status and expert […]

Feb 25, 2025 | by Brad Bichey

How Changing Health Consumer Trends Are Impacting Medical Device Adoption

Meeting Patients Where They Are The healthcare landscape is undergoing a profound transformation, driven by evolving consumer expectations, rapid digital advancements, and a growing reliance on online platforms for healthcare decision-making. While trends were shifting slowly over a decade ago, the COVID-19 pandemic accelerated these shifts, leading to an unprecedented demand for virtual care, convenience, […]

Feb 13, 2025 | by Brad Bichey

Unique Prior Authorization Notes in Seconds

Unique Prior Authorization Notes in Seconds | Nemedic The administrative burden of Insurance Prior Authorizations is impacting all surgeons. It’s a universal problem fueling physician burnout and staff turnover across the nation. Unfortunately, unethical prior auth denials hurt patients every day. This video shows a simple example for Eustachian Tube Dilation note creation for use […]

Feb 11, 2025 | by Brad Bichey

Succeeding in Surgery Starts Online

Meeting Patients Where They Are The healthcare landscape is undergoing a profound transformation, driven by evolving consumer expectations, rapid digital advancements, and a growing reliance on online platforms for healthcare decision-making. While trends were shifting slowly over a decade ago, the COVID-19 pandemic accelerated these shifts, leading to an unprecedented demand for virtual care, convenience, […]

Feb 4, 2025 | by Brad Bichey

Immediately Grow Your Surgical Business by 20%

As a healthtech CEO, I frequently observe one fundamental truth: today’s healthcare consumers expect immediate, seamless interactions—much like the on-demand experiences offered in other industries. For surgeons, surgical practice administrators, and medical device executives, are you aiming for a 20% growth in 2025? If so, optimizing patient engagement in your practice or the practices you […]