How to Boost Your Medical Device Sales by 20%: A Proven Business Principle

The world changed in 2020, and so did the way patients interact with surgeons. With 65% of patients migrating away from direct referrals because of online search, there is a lost opportunity that is affecting the entire industry. It’s more critical than ever to adopt a winning business principle that can improve patient outcomes and bring sustained growth for your medical device sales.

Winners and Losers in the New Economy: Which One is Your Surgeon?

Just like in the pre-2020 era, winning practices do something different than their failing counterparts. To be a winner in the new economy, your surgeon needs help implementing better methods of handling incoming calls, referrals, and web contacts. Since relying on the phone is no longer effective, consider creating a more informed and frictionless patient experience—similar to how consumers shop online for goods and services.

The Promise of Sustainable Growth: How to Get There

Discussing the micro-benefits of your medical device with your surgeon week after week won’t always increase your sales. To stand out in a crowded group of medical device salespeople and secure long-term loyalty and growth, you need to bring them something more—a business principle that can grow their surgical business and your business by 20%. Here’s one principle that can make that possible.

Give Them This Gift: Train the Front Desk on the Ideal Patient Profile

Tomorrow, you can walk into your surgeon’s office and start implementing this business principle at once. By finding the person handling incoming surgical leads—usually the front desk person—and training them on the ideal patient profile, you can start identifying more of the right patients for your surgeon. Pre-qualification of patients using the ideal patient profile is a core functionality at Nemedic that you can also manually adopt with your surgical partners. While it may be time-consuming due to the front office’s limited attention span, it’s a proven method to increase sales.

Screening out patients who aren’t good candidates and teeing up those who are, is an easy idea that everyone can understand.

Medical device companies invest considerable time and resources to develop their ideal customer profile. When it comes to finding the ideal patient profile, the good news is that it’s already available! Insurance companies supply valuable insights into the ideal patient profile, and this information can be used to enhance the patient screening process at the front desk.

By using the ideal patient profile data provided by insurance companies, medical practices can better understand their target audience and tailor their communication to meet the specific needs and preferences of their patients. This can help practices perfect their patient screening process, find patients who are most likely to benefit from their services, and ultimately improve patient outcomes.

So, if you’re looking to enhance sales, start with the patient screening process in the practices you work with. Begin by examining the ideal patient profile provided by insurance companies, and then train the front desk on this knowledge base. By doing so, you will help your surgeon deliver the best possible care to the patients that could benefit from your innovative medical device.

Proven Success with Thousands of Patients

At Nemedic, we’ve already implemented this principle with incredible results, successfully triaging over 9,000 surgical patients with our semi-autonomous systems. We grow surgical practices using this method every day. By focusing on the ideal patient profile and training the front desk, you too can secure sustained growth in your medical device sales by 20% or more, year after year.

Give it a shot with your top-performing practices. Our belief is that surgeons should prioritize surgery, and this approach will undoubtedly aid them in doing so in a proven manner.

As you achieve positive results, you might be interested in discovering how to easily scale this method to other surgeons in your sales territory by using innovative software that takes it to the next level.

That is when an epic shift in growth can happen!

Brad Bichey MD

CEO, Nemedic