May 27, 2026 · Referrals, Demand & Case Volume
Cost per scheduled patient: the Google Ads metric most ENT practices aren’t tracking
For 11 months one ENT practice paid an average of $894 in Google Ads spend for every patient who actually scheduled an appointment. The campaign…
May 5, 2026 · Referrals, Demand & Case Volume
A Backlink Primer for Medical Practices
Two practices in the same city offer the same procedure. One ranks at the top of Google and gets cited in AI answers; the other doesn’t. The usual…
Mar 12, 2026 · Referrals, Demand & Case Volume
Predictive Health Scheduling
For decades, the growth of procedural medicine has depended on a familiar formula: develop better technology, educate physicians, and increase…
Mar 11, 2026 · Referrals, Demand & Case Volume
How a Sinus Practice Turned Missed Phone Calls Into 112 Scheduled Patients Using Automated Text-Back
Every missed call is a patient you already paid for Your practice spent money to make the phone ring. Google Ads, SEO, physician referrals, your…
Feb 26, 2026 · Referrals, Demand & Case Volume
How we recovered lost revenue from a fax referral backlog — without adding staff
96 referred patients never scheduled despite multiple calls. See how automated SMS outreach re-engaged them—and what every specialty practice can…
Jun 12, 2025 · Referrals, Demand & Case Volume
How Deep Conversion Tracking Transformed ROI for This Practice
Most Clinics Don’t Know Their True Cost Per Scheduled Patient Ask most Surgeons or healthcare marketers what their actual cost per booked patient is…
Mar 31, 2025 · Referrals, Demand & Case Volume
What Is Reciprocal Backlinking and How Can Surgeons Use It?
Approximately 65 percent of digital marketers consider link building the most challenging aspect of SEO in digital healthcare. For surgical practices…
Mar 1, 2025 · Referrals, Demand & Case Volume
Google Ads Increase Surgery Volume: A Primer for Medical Device Executives
As CEOs, healthcare leaders, and sales professionals in the medical device industry, our primary goal is to support our surgeon partners and enhance…
Feb 11, 2025 · Referrals, Demand & Case Volume
Succeeding in Surgery Starts Online
Meeting Patients Where They Are The healthcare landscape is undergoing a profound transformation, driven by evolving consumer expectations, rapid…
Jan 13, 2025 · Referrals, Demand & Case Volume
Process Frameworks to Improve Surgical Case Volumes
Learn how surgeons can 10x case volume by streamlining triage, scheduling, and patient experience for sustainable growth.
Nov 9, 2024 · Referrals, Demand & Case Volume
Transforming Patient Engagement in Disease Management
In today’s rapidly evolving healthcare landscape, surgeons and medical device executives are at a crossroads. The integration of AI-driven workflows…
Aug 11, 2024 · Referrals, Demand & Case Volume
The EXPERT Framework for Enhancing Surgical Referrals
Refining the process of surgical referrals is a common discussion I have with other surgeons. Referrals remain a pivotal means of attracting new…
Jun 5, 2024 · Referrals, Demand & Case Volume
The ExPERT Framework
HOW TO COMPETE AGAINST SOLO, GROUP PRACTICES, AND REGIONAL HEALTH SYSTEMS IN THIS ERA OF HEALTHCARE (Ex)pertise What surgery do you want to be known…
Dec 1, 2023 · Referrals, Demand & Case Volume
Are Your Website Practices HIPAA-Compliant?
Attention Healthcare Professionals and Healthcare Entities: As the CEO of a pioneering Healthtech company specializing in surgical solutions, I want…
Sep 16, 2023 · Referrals, Demand & Case Volume
When Healthcare Speaks Your Language: Maria’s Heartfelt Journey
Imagine Maria, in the heart of New York, a 68-year-old Spanish-speaking grandmother, diagnosed with severe chronic sinus infections. Traditionally,…
Jul 16, 2023 · Referrals, Demand & Case Volume
The Power of Predictive Scheduling
This concept came out of a business principle I used for over a decade to improve patient outcomes as well as my practice life. For years I trained…
May 24, 2023 · Referrals, Demand & Case Volume
Unleashing the Power of Schedule Stacking
Any Surgeon You Work With Can Win Using Schedule Stacking In today’s fast-paced healthcare environment, medical practices face numerous challenges,…
Mar 25, 2023 · Referrals, Demand & Case Volume
Add to the Funnel With a Better Procedure Mix
So this article came through my email this morning and it got me thinking about a key business concept.