Sep 17, 2026 · Evaluating AI and the EHR
What the OpenAI/Epic Integration Actually Changes
On September 1, OpenAI connected ChatGPT for Healthcare to Epic. Authorized clinicians can now pull appointment notes, laboratory results,…
May 27, 2026 · Referrals, Demand & Case Volume
Cost per scheduled patient: the Google Ads metric most ENT practices aren’t tracking
For 11 months one ENT practice paid an average of $894 in Google Ads spend for every patient who actually scheduled an appointment. The campaign…
May 19, 2026 · Medical Device Commercial Strategy
The Most Important Metric in Med Tech No One Can Measure
Many medical device companies are also optimizing around lagging indicators instead of focusing on the metric that actually predicts future growth.
May 5, 2026 · Referrals, Demand & Case Volume
A Backlink Primer for Medical Practices
Two practices in the same city offer the same procedure. One ranks at the top of Google and gets cited in AI answers; the other doesn’t. The usual…
Apr 16, 2026 · Medical Device Commercial Strategy
The System You Sell Into Is Changing—Faster Than Most Realize
I’ve practiced medicine long enough to have lived through three very different eras:
Mar 12, 2026 · Referrals, Demand & Case Volume
Predictive Health Scheduling
For decades, the growth of procedural medicine has depended on a familiar formula: develop better technology, educate physicians, and increase…
Mar 11, 2026 · Referrals, Demand & Case Volume
How a Sinus Practice Turned Missed Phone Calls Into 112 Scheduled Patients Using Automated Text-Back
Every missed call is a patient you already paid for Your practice spent money to make the phone ring. Google Ads, SEO, physician referrals, your…
Mar 1, 2026 · Running a Surgical Practice
There Is a Science to Scaling Surgical Care—and It’s Not What Most Leaders Think
Goal setting alone cannot scale a surgical practice. Two principles—raising the floor and simplification through elimination—applied to ENT referral…
Feb 26, 2026 · Referrals, Demand & Case Volume
How we recovered lost revenue from a fax referral backlog — without adding staff
96 referred patients never scheduled despite multiple calls. See how automated SMS outreach re-engaged them—and what every specialty practice can…
Feb 15, 2026 · AI in Surgery
Open vs. Closed-Loop AI in Medicine
I am continually surprised by how many highly accomplished surgeons and medical executives have adopted AI tools, yet are not experiencing meaningful…
Jan 19, 2026 · Running a Surgical Practice
Setting the “Medicare Floor” When Your Surgical Business Faces Consolidation
Non-profit health systems benefit from meaningful tax advantages and site-of-service payment differentials that allow them to subsidize physician…
Jan 13, 2026 · Evaluating AI and the EHR
How Accurate is Your AI?
Surgeons have always approached new technology with healthy skepticism. From image-guided sinus surgery to transoral robotic surgery, adoption has…
Nov 26, 2025 · Medical Device Commercial Strategy
Why Device Leaders Must Act Now
The Coming Wave of Algorithmic Payer “Revenue Recapture” Is Your Problem Too The Real Threat Isn’t Administrative—It’s Existential 2026 marks a…
Nov 13, 2025 · Evaluating AI and the EHR
When Your Surgeons Adopt ‘Smart’ AI It Isn’t Actually Smart
What Medical Device Executives Need to Know About AI Adoption and Its Impact On Sales In medtech, you live by the numbers. Conversion rates. Pipeline…
Oct 29, 2025 · Medical Device Commercial Strategy
The AI Blind Spot: How Med Device Can Drive Throughput
Brad Bichey, MD, MPH | CEO Nemedic, Inc. Why This Matters—Now More Than Ever If you’re a medical device executive watching AI integrations roll out…
Sep 29, 2025 · Evaluating AI and the EHR
Who Will Define the Future of AI in Surgery? (Executive Brief)
EXECUTIVE BRIEF Why Medical Device Executives Must Act Now: The Strategic Risk Artificial intelligence (AI) is reshaping healthcare. But if its…
Sep 19, 2025 · AI in Surgery
AI, Choice, and Trust
A Watershed Moment for Innovative Medical Device Companies Old World: Closed Systems and Inherent Trust In the old healthcare order, scale and…
Aug 17, 2025 · Medical Device Commercial Strategy
Why the Future of Surgical Device Sales Belongs to AI-Driven, Early Adopter Teams
In the world of medical device innovation, early adopters—both surgeons and sales professionals—have always been the lifeblood of breakthrough…
Jul 22, 2025 · Payers, Denials & Prior Authorization
AI, Prior Authorization, and the Hidden Drag on U.S. Device Innovation
July 2025 Executive Summary Across both public and private payers, prior-authorization (PA) denials are increasingly undermining market access for…
Jul 4, 2025 · Evaluating AI and the EHR
Oracle’s “AI-Native” EHR: Why This Isn’t the Revolution Healthcare Needs
Let’s Declare Our Independence—from the EHRs That Broke American Medicine For over a decade, electronic health record companies have promised to…
Jun 12, 2025 · Referrals, Demand & Case Volume
How Deep Conversion Tracking Transformed ROI for This Practice
Most Clinics Don’t Know Their True Cost Per Scheduled Patient Ask most Surgeons or healthcare marketers what their actual cost per booked patient is…
Jun 8, 2025 · Medical Device Commercial Strategy
Flipping the Script on Value Chain Transformation
Why You Should Stop Asking if an AI Application Integrates With Your EHR Embracing an AI-First Mindset in Surgical Practice In today’s rapidly…
Jun 5, 2025 · AI in Surgery
AI-Driven Triage to Enhance Chronic Sinusitis Management: A Quality Improvement Initiative
Short Running Title: AI-Driven Triage for Chronic Sinusitis Authors: Bradford G. Bichey MD MPH (Corresponding Author) (ORCID ID: 0009-0006-7293-666X)…
May 14, 2025 · Evaluating AI and the EHR
Why Has the EHR Made Our Lives Worse?
Day after day I meet with surgeons who tell me that any new software or AI has to integrate with their EHR. If you take a hard look at EHRs, that…
May 6, 2025 · AI in Surgery
The Immediate Impact of AI on Surgery
Artificial Intelligence (AI) is no longer a futuristic concept—it’s a daily reality impacting nearly every sector, including healthcare. From tech…
Apr 5, 2025 · Payers, Denials & Prior Authorization
Four Strategies to Improve Prior Authorization Impact On Your Business
UnitedHealth Group Provides Fact Sheet on Medical Claims (10% Denial Rate Reported) Dec. 13, 2024 “UnitedHealth Group today provided the following…
Mar 31, 2025 · Referrals, Demand & Case Volume
What Is Reciprocal Backlinking and How Can Surgeons Use It?
Approximately 65 percent of digital marketers consider link building the most challenging aspect of SEO in digital healthcare. For surgical practices…
Mar 1, 2025 · Referrals, Demand & Case Volume
Google Ads Increase Surgery Volume: A Primer for Medical Device Executives
As CEOs, healthcare leaders, and sales professionals in the medical device industry, our primary goal is to support our surgeon partners and enhance…
Feb 16, 2025 · Medical Device Commercial Strategy
How Changing Health Consumer Trends Are Impacting Medical Device Adoption
Meeting Patients Where They Are The healthcare landscape is undergoing a profound transformation, driven by evolving consumer expectations, rapid…
Feb 11, 2025 · Referrals, Demand & Case Volume
Succeeding in Surgery Starts Online
Meeting Patients Where They Are The healthcare landscape is undergoing a profound transformation, driven by evolving consumer expectations, rapid…
Jan 27, 2025 · Running a Surgical Practice
Navigating the AI Era: Implications for Physician Compensation and Burnout
Discover how AI will impact physician compensation models and guardrails to prevent burnout in an evolving healthcare landscape.
Jan 13, 2025 · Referrals, Demand & Case Volume
Process Frameworks to Improve Surgical Case Volumes
Learn how surgeons can 10x case volume by streamlining triage, scheduling, and patient experience for sustainable growth.
Dec 30, 2024 · Running a Surgical Practice
Decrease your Liability Risk By Prioritizing Asynchronous Patient Communication
Definitions Asynchronous Communication: Communication that does not occur in real time. Participants can send and receive messages at their…
Dec 8, 2024 · Payers, Denials & Prior Authorization
United Healthcare Denials
Discover how surgeons can prevent UnitedHealthcare claim denials with expert tips and strategies to navigate insurance challenges effectively
Nov 17, 2024 · AI in Surgery
Why Should Surgeons Embrace AI?
In today’s fast-evolving healthcare landscape, we stand at a pivotal crossroads. Chronic diseases and surgical conditions continue to strain our…
Nov 9, 2024 · Referrals, Demand & Case Volume
Transforming Patient Engagement in Disease Management
In today’s rapidly evolving healthcare landscape, surgeons and medical device executives are at a crossroads. The integration of AI-driven workflows…
Nov 4, 2024 · Evaluating AI and the EHR
Understanding AI Workflows for Acute and Chronic Disease: A Strategic Guide for Surgeons, Medical Device, and Healthcare Executives
Understanding AI Workflows for Acute and Chronic Disease Management: A Strategic Guide As we stand on the brink of transformative healthcare shifts,…
Nov 1, 2024 · AI in Surgery
Leveraging AI For Surgery
Explore the transformative role of AI in surgery and its untapped potential amidst technological advancements. Discover how artificial intelligence…
Oct 24, 2024 · Running a Surgical Practice
Burned-out? Maybe You Should Opt Out
This article recently came across my feed on LinkedIn and offers a perspective that many in healthcare should take a look at. In it, Dike Drummond MD…
Oct 7, 2024 · Running a Surgical Practice
Are You an Owner or a Renter in Healthcare?
The Purpose Behind Ownership in Healthcare Are You an Owner or a Renter in Healthcare? Deciding now is important because healthcare, particularly…
Sep 4, 2024 · AI in Surgery
The Basics of AI in Surgery
This question recently came up in an online forum I am on: … I’m strongly considering swapping from Dragon to an AI scribe after my colleague showed…
Aug 11, 2024 · Referrals, Demand & Case Volume
The EXPERT Framework for Enhancing Surgical Referrals
Refining the process of surgical referrals is a common discussion I have with other surgeons. Referrals remain a pivotal means of attracting new…
Jul 15, 2024 · Payers, Denials & Prior Authorization
A Novel, AI-Based Method of Mitigating Prior Authorization Denials
How one ENT practice reverse-engineered payer AI to cut first-pass prior authorization denials to 2% and peer-to-peer reviews to fewer than one in…
Jun 17, 2024 · Payers, Denials & Prior Authorization
Before You Drop Insurance
CAN THERE BE DIRECT PAY “HAPPINESS” WITHOUT THE NEED TO CUT YOURSELF OFF FROM INSURED PATIENTS? As specialists increasingly encounter administrative…
Jun 5, 2024 · Referrals, Demand & Case Volume
The ExPERT Framework
HOW TO COMPETE AGAINST SOLO, GROUP PRACTICES, AND REGIONAL HEALTH SYSTEMS IN THIS ERA OF HEALTHCARE (Ex)pertise What surgery do you want to be known…
May 22, 2024 · AI in Surgery
A Bastion of Innovation
Combined Otolaryngology Spring Meetings (COSM) 2024 At this year’s COSM in Chicago, I had the pleasure of engaging with many medical device…
Apr 8, 2024 · Evaluating AI and the EHR
Who pays when AI steers your doctor wrong?
HISTORY IS REPEATING ITSELF Imagine how epic EHRs would have been if the current companies were founded by healthcare providers, designed by…
Mar 8, 2024 · Payers, Denials & Prior Authorization
The Ripple Effect of UnitedHealth Group’s Cyberattack
Discover how this healthcare crisis, potentially surpassing COVID's impact, affects surgeons and systems, with over 33,000 payers and 50% of the…
Feb 10, 2024 · Running a Surgical Practice
Transforming Surgery: How Strategic KPIs Can Elevate Your Practice
Key performance indicators (KPIs) are the cornerstone of any successful business strategy. However, it’s crucial to focus on the right metrics.…
Feb 8, 2024 · Running a Surgical Practice
The Real Cause of Burnout in Surgery
Explore how Nemedic is combatting surgeon burnout and transforming the surgical landscape by leveraging AI to streamline patient prequalification,…
Dec 29, 2023 · Medical Device Commercial Strategy
Enhancing Patient Access to Medical Devices: A Multilingual, AI-Driven Approach
As the CEO of a leading healthtech company, I am continually exploring innovative ways to improve patient access to medical devices. This mission is…
Dec 18, 2023 · AI in Surgery
Empowering Surgeons with AI: Trust, Understanding, and Enhanced Care
Avoid the pitfalls in surgery by using an AI assistant that all stakeholders can understand and trust. One that allows surgeons to Just Do Surgery.…
Dec 12, 2023 · Running a Surgical Practice
Confronting Healthcare’s Systemic “Pathology”
Navigating the complex ecosystem of modern healthcare, we stand at the intersection of clinical excellence and fiscal stewardship. The recent…
Dec 1, 2023 · Referrals, Demand & Case Volume
Are Your Website Practices HIPAA-Compliant?
Attention Healthcare Professionals and Healthcare Entities: As the CEO of a pioneering Healthtech company specializing in surgical solutions, I want…
Nov 24, 2023 · Payers, Denials & Prior Authorization
Surgeons on a War Footing
As a healthtech CEO, I’ve been monitoring the intensifying conflict between healthcare providers and payers, a topic recently spotlighted by Brian…
Oct 25, 2023 · Medical Device Commercial Strategy
Transforming Surgeon Partnerships: Your Blueprint for Navigating Compliance, Elevating Care, and Cultivating Loyalty
The medical device industry is highly competitive and heavily regulated, with many companies struggling to stand out in a crowded market while also…
Sep 27, 2023 · Running a Surgical Practice
Lessons from the Amazon Playbook Applied in Surgery
Creating a More Value-Driven Surgical Marketplace During a recent meeting I had with an executive in the spine space, the topic of discussion…
Sep 16, 2023 · Referrals, Demand & Case Volume
When Healthcare Speaks Your Language: Maria’s Heartfelt Journey
Imagine Maria, in the heart of New York, a 68-year-old Spanish-speaking grandmother, diagnosed with severe chronic sinus infections. Traditionally,…
Sep 3, 2023 · Medical Device Commercial Strategy
The Problems of Adopting a New Medical Device
In today’s increasingly digitized world, the gap between what’s possible in medical innovation and what’s accessible to both surgeons and patients…
Sep 3, 2023 · Medical Device Commercial Strategy
Why More Surgeons Aren’t Using Your Medical Device
Overcoming Barriers to Innovative Care and Streamlining the Patient Journey In today’s increasingly digitized world, the gap between what’s possible…
Aug 24, 2023 · AI in Surgery
Redefining Surgical Precision in the Digital Age
We believe highly skilled surgeons should just do surgery and that patients deserve better access to innovation and health equity across the…
Aug 5, 2023 · Medical Device Commercial Strategy
Harness the Power of the Adoption Curve
Shifting the Adoption Curve: Partnering with Surgeons for Success As the CEO of Nemedic, I am thrilled to present our innovative solution that…
Jul 16, 2023 · Referrals, Demand & Case Volume
The Power of Predictive Scheduling
This concept came out of a business principle I used for over a decade to improve patient outcomes as well as my practice life. For years I trained…
Jul 15, 2023 · AI in Surgery
Making Responsible AI a Reality
Ensuring Access, Innovation, and Equity In today’s evolving healthcare landscape, finding innovative and appropriate surgical care can present a…
Jul 1, 2023 · Running a Surgical Practice
From Burnout to Balance: The First Step to Transformation
Unveiling the Hidden Epidemic: Surgeon Burnout and the Path to Empowerment Physician Burnout is an alarming reality that has reached epidemic…
Jun 17, 2023 · Medical Device Commercial Strategy
Strategic Case Expansion: Why Focusing on Your Existing Surgeons is Game-Changing
Revolutionizing Surgical Volumes with Cutting-Edge Healthtech Solutions Are you a visionary CEO, an Influential Sales Leader, or a Top Surgeon trying…
Jun 15, 2023 · AI in Surgery
From Scalpel to Algorithm: The Role of Ethical AI Platforms
Where are you now? As a Healthtech CEO, I have had the privilege to work with diverse talent in the surgical space over the last 5 years. Recently,…
May 24, 2023 · Referrals, Demand & Case Volume
Unleashing the Power of Schedule Stacking
Any Surgeon You Work With Can Win Using Schedule Stacking In today’s fast-paced healthcare environment, medical practices face numerous challenges,…
Mar 25, 2023 · Referrals, Demand & Case Volume
Add to the Funnel With a Better Procedure Mix
So this article came through my email this morning and it got me thinking about a key business concept.