Why More Surgeons Aren’t Using Your Medical Device

Overcoming Barriers to Innovative Care and Streamlining the Patient Journey

In today’s increasingly digitized world, the gap between what’s possible in medical innovation and what’s accessible to both surgeons and patients continues to widen. For surgeons, integrating new technologies into their practice comes with a set of challenges that exacerbate existing issues such as burnout, rising practice costs, and increased administrative burden. On the flip side, patients have a plethora of online resources but still find it challenging to connect with the right surgical care providers. When patients aren’t coming into the surgical space asking for your products, any surgeon you want to work with will be less motivated to adopt or continue to use your technology.

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Problems Surgeons Face

Technology Adoption

While new surgical technologies and procedures offer the potential for improved patient outcomes, surgeons often find it difficult to adopt them. The reasons vary from complex approval processes to lack of training and the steep costs involved in implementation.

Surgeon Burnout

Surgeons are unequivocally affected by the pervasive issue of burnout that plagues the healthcare sector at large. The administrative complexities associated with integrating novel technological solutions exacerbate an already demanding workload, resulting in diminished productivity and increased susceptibility to fatigue. This challenge within the medical field warrants immediate attention from all relevant stakeholders. As a result, surgeons are increasingly anticipating that innovations in medical devices should be designed to minimize time and administrative burdens, thereby enhancing the overall quality of patient care.

Rising Practice Costs & Administrative Burden

Escalating costs in surgical practices are not exclusively attributable to the adoption of new technologies. Surgeons are dedicating an unprecedented amount of time to administrative responsibilities, a diversion that not only detracts from patient care but also inflates operational expenditures. It is crucial to have an in-depth understanding of these challenges faced by surgeons.

As the cost implications of medical device innovation come under increased scrutiny from practice administrators and hospital governance committees, it is imperative to offer not merely cutting-edge innovation and enhanced quality of care, but also demonstrable value to the surgeons, their practices, and the larger healthcare ecosystem in which they operate.

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Problems Patients Face

Finding the Right Provider

Amidst the winddown of the global pandemic, a significant paradigm shift has occurred as patients have overwhelmingly transitioned to online platforms for their healthcare navigation. This migration is not a temporary phenomenon; rather, it marks a permanent alteration in consumer behavior within the healthcare industry. Patients are increasingly influenced by internet resources for medical guidance. However, they frequently confront a labyrinth of inconsistent information, lackluster engagement, and a dearth of providers capable of offering advanced, specialized medical treatments.

The result is often a wasteful expenditure of both time and resources, as patients navigate through a series of healthcare providers without finding one who can adequately address their specific surgical requirements. It is incumbent upon all stakeholders within the surgical ecosystem to adapt their strategies and systems to better engage with patients at their point of need.

Overcoming Barriers to Innovative Care and Streamlining the Patient Journey

In today’s increasingly digitized world, the gap between what’s possible in medical innovation and what’s accessible to both surgeons and patients continues to widen. For surgeons, integrating new technologies into their practice comes with a set of challenges that exacerbate existing issues such as burnout, rising practice costs, and increased administrative burden. On the flip side, patients have a plethora of online resources but still find it challenging to connect with the right surgical care providers. When patients aren’t coming into the surgical space a